As I’m a huge fan of Asian women, this item by Fox definitely caught my eye: Sexy New Vietnamese Cafes by Al Naipo. It seems that Cafe Di Vang 2 in Garden Grove is one of a growing number of local Vietnamese coffee houses where the waitresses wear nothing more than smiles, bikinis and high heels while serving customers.
Aside from the delicious female eye candy in the video (see below), I assume the coffee and smoothies are also pretty nice.
Mmm… Vietnamese women tend to be very curvy and the ones working at these Californian coffee houses are also quite tall. I wonder if they have wireless Internet too? Maybe I’d never leave once I entered the premises…
The best part of the article is embedded right here:
Once you’ve drooled over that, let’s think about why this works.
It’s an old formula, after all … Hooters uses it, the old Playboy clubs had a similar formula, and I hardly need to mention that it’s a common practice in many parts of Asia.
In fact, if you want to go back even longer than that, Mack tells me that stewardesses (before they were renamed “cabin attendants”) in the USA were:
- Generally between 18 and 28,
- Had to be reasonably slim (and were weighed in periodically to make sure their weight wasn’t starting to creep upward), and
- Had to be attractive too
They were typically grounded by being moved to a desk job when they got past their prime.
A similar pattern was seen in many other types of businesses around the country … the “front office” jobs involving customer contact were normally given to women who had “FOA” (front office appeal) … they were younger, cuter, and friendlier.
The women lacking FOA were more likely to be given roles somewhere in the back office. You can’t do that nowadays in the USA (or any other Western country) but it’s still a successful business model to the extent that you can get away with it for a while.
In Asia, things are a
bit different, though
The FOA concept is a common business model there, and so businesses in parts of America which have a large number of relatively recent Asian immigrants apt to get an even bigger boost.
After all, their potential customer base is accustomed to getting this sort of great service and can more easily recognize just how low service standards can be in competing venues.
“…
America is such a conflicted place with what amounts to a schizophrenic attitude toward sex …”
It doesn’t help that America is such a conflicted place with what amounts to a schizophrenic attitude toward sex: the USA tends to be super-horny and super-prudish, all at the same time.
Just opening such a place is going to garner tons of publicity (from the outraged half) and that’s apt to bring in even more of the horny half. That’s the case here … you’ve probably never been in Orange County and yet, of all the coffee shops there (literally thousands), this is the one that we’re hearing about. That’s “viral marketing” at its most successful.
Are coffee shops like this sexist?
Women tend to think so.
But as best I can tell, the women at this shop wear outfits no more revealing than what you could see on any beach (or by watching “Baywatch” reruns on TV) and they don’t seem to do anything more than just chat a bit with customers … so what’s the big deal?
It seems to me that the mere fact the girls are being nice to the male customers seems offensive to other women. It’s a good metaphor for how far gender relations in America have sunk (that women would feel threatened by other women simply being nice to men).
So why would I go there, anyway?
Despite the obvious, I’d certainly visit because it annoys the crap out of me that political correctness is still being shoved down our throats and continues to get more bizarre with each passing year. It would be refreshing to unwind in some place that isn’t politically correct for a change.
Let’s hope this phenomenon catches and becomes more widespread before the PC police get organized enough to crush it.
Until next time,
-Nick Thomas
